Unfortunately, marketing is one area in a downturn that generally gets hit hard and early with layoffs. To add insult to injury, marketing is generally the last group to start hiring once the economy turns around.
Where are the marketing jobs? (aka marketing’s perceived value in a down economy
Well marketing is generally viewed as a ‘non-core’ function. It is a cost-center whose value to most organizations is ‘soft’.
If you are cutting your company to ‘life-support’ functions you need sales (for revenue), development (to keep things moving forward) but marketing is one of those easy areas to cut.
Someone once told me that “marketing is like selling, and everyone thinks they can sell, so everyone thinks they can market”.
How do you increase your value in a time where you are likely a big target? The best answer is to ‘attach yourself to revenue’. Make yourself highly visible in closing deals or opening leads.
And if you are a marketer looking for a job? Focus your messaging on hard-dollar results that you have affected and stay away from sounding like you do everything but generate revenue.