Chatting with a friend over coffee yesterday, he brought up Seth’s post about the t-shirt rule.
In typical fashion (doesn’t take much) we got distracted from the other thing we were talking about and spend a few minutes brainstorming how a job seeker could use t-shirts in their job search. Some of the bizarre ideas involved having your skills or achievements printed on the front of the t-shirt and your contact details on the back. Making up about half a dozen or so and wearing a different one each day. You could even wear it to a job fair, networking event or an interview (OK maybe not an interview), but it would certainly get you noticed, people would have something they would want to talk to you about, and you would almost definitely (can I use those two words together?) be memorable.
After the 5 minutes of hilarity, it struck me, if you had to choose just 6 or 7 of your best, strongest traits, skills, habits, achievements to adorn a t-shirt what would they be?
As Seth concludes “If you’re they’re not t-shirt worthy, what would it take?”
I’ve spoken to a number of job seekers over the last few months, and I noticed people fall broadly into three types.
The “on-target” group, know what job they want and what type of company they want to work for. Some even have a much clearer sense of what they want to accomplish in the role and where that will take them.
The “anything” group, know they have a broad range of skills and have a great track record, but don’t want to limit themselves to just one thing, just in case something else turns up that looks interesting.
The “don’t know” group, unlike the first two groups, these folks aren’t even aware of what they like doing, or what they want to do.
You can tell which group someone falls into from their response to a simple question: “What type of work are you looking for?”.
Even if you never use your Elevator Pitch creating one will help sort out your thinking and decide what it is you want to do. Or more to the point, when you decide what it is you want to do, you’ll find constructing an elevator pitch that much easier.
So don’t start with trying to word an elevator pitch, start with thinking what it is you want and like to do. When your happy with that answer, then you can go and try and create your elevator pitch.