9th Day. So far we have written a resume, developed our marketing pitches and constructed a networking list, moving forward we are now going to start building our target company lists and add some other items to the mix including cover letters and some general tips. The primary task for Day 9 is to identify a list of organizations that you wish to target as potential employers. This is important at a number of levels, firstly it provides you with a focus, and you are not shooting resumes every which way rather you are focused on networking your way into an organization and insuring that your pitch, resume and cover letter (coming soon) are targeted. We are also going to use this list as part of our networking activities.
10th Day. The days are rushing by and as we call or email our network contacts our primary goal is to set up meetings either in person or if that is not practical by phone. With our target company list we can now provide a focus to our contacts on the types of people we are trying to connect with. Often when we ask the question “who else should I be talking with?” you are met with a blank stare as your contact has not been prepared. With the target company list we can now provide this information in advance and have a better chance of success in getting that elusive next step. To summarize, Day 10 is focused on setting up networking meetings and from now on we should allocate a portion of the day to setting up those meetings. Set a weekly goal as to the number of meeting you need to make in order to build out your network.
11th Day. Let us now start stretching our wings and adding some additional tools to our arsenal. As part of reaching out to our contacts it is necessary for us to utilize as many tools as possible and LinkedIn dot com and Plaxo dot com are two well known and business focused web sites. Build out your profile and connect with ex-colleagues from previous employers. This works just as well if you are employed and looking for the next great opportunity, make sure that your digital profile is out there and up to date. Recruiters troll the networking sites looking for strong potential candidates and in my experience I have seen senior level appointments being made as a result of these profiles. Our final piece of marketing collateral is the cover letter. Many recruiters will tell you that they never read it and they are a waste of time, others will say that they are crucial to the decision as to inviting the candidate in for an interview. As we are unable to determine which recruiter is which from an advertisement it is better to err on the side of caution and prepare a strong letter that clearly lays out your qualifications for the position. The worst that can happen is that is ignored.
12th Day. The last day in our program, this day is being devoted to summarizing important To Dos and adding some addition tricks and tips.
1. Create a professional email address; barefootwrestler @ xxxxx dot com does not portray a great impression.
2. A resume is not a chapter in a book. Focus on information that is relevant to your future employer. They do not want a life story. Ensure that your industry key words are in the resume.
3. The cover letter should clearly lay out your qualifications for the position.
4. The “Why I am no longer with?” and “Tell me about yourself” pitches should be practiced and focused on delivering success. No criticism of previous employers.
5. A solid list of contacts to build your network is vital.
6. Create a list of target companies.
7. Build your digital profile (You own your brand, make it work for you)
8. Set achievable targets and keep to them.
9. Network, network and network.
10. Success is directly proportional to the amount of effort you invest.